Guides / Better Business Bureau
How to leave a review on Better Business Bureau
The BBB is the only major destination where the business is formally asked to respond, and where the exchange stays public afterwards.
- Who sees it
- Cautious buyers who check a company before spending money, and BBB pages rank strongly in search.
- What you need
- Your real name, contact details and transaction details. Anonymous filings are not accepted.
Step by step
- Search the business on bbb.org and confirm you have the right location.
- File a complaint with dates, amounts and what resolution you want.
- The BBB forwards it to the business, which typically has 14 days to reply.
- You then get to accept or reject their answer, and that outcome is published.
Why Better Business Bureau removes reviews
- The BBB rejects filings about employment disputes, discrimination claims and matters already in litigation.
- Complaints must come from the customer, not a friend or relative.
- A separate BBB customer review can be posted alongside the complaint.
Making yours stick
- State the resolution you want in one sentence — it makes the file actionable.
- Attach the contract or invoice.
- Keep it to the transaction; the BBB closes complaints that drift into insults.
The full wording rules are in how to write a review that stays up.