Glossary / FTC endorsement guides

What is ftc endorsement guides?

The FTC endorsement guides require reviews to reflect genuine experience and any material connection to the business to be disclosed.

They apply to positive and negative reviews alike. Writing a review of a business you never dealt with, or being paid to post one, is deceptive under the guides. This is also the standard most platforms encode in their own policies, so complying with it is what keeps a review published.