Destinations
Where to review a business
A single review on a single site is easy for a business to absorb. Posting the same honest account in the five places customers actually check is not.
A Google review sits directly beside the business in Search and Maps, which makes it the single most-read place you can post.
Better Business Bureau
The BBB is the only major destination where the business is formally asked to respond, and where the exchange stays public afterwards.
Yelp
Yelp still dominates for restaurants, contractors and local services, and its recommendation software decides who actually sees you.
Trustpilot
Trustpilot is where online retailers and service companies send buyers, so a negative review there hits their own marketing pages.
A Facebook recommendation shows up to people in the business's own local network, which is where a lot of small-business trade actually comes from.